Let's Meet!
"Your best friend in home finance"
The Company
NMLS # 2189752
JPAL Mortgage was founded in 2021 by Jeremy Prins and Adam Leavesley. Jeremy and Adam have worked together for over 10 years in various roles. Initially, they "competed" as branch managers in separate markets for a local bank. Ultimately, their respect for the other's work sparked a close friendship. Jeremy left the bank in 2014 and joined a local credit union. Tasked with building a brand-new market from scratch, he knew it would take lots of help! Jeremy and Adam stayed in touch and with the right amount of convincing, Adam joined Jeremy at the credit union. From there they had a wonderful time building, creating, and fostering a market of seven offices and over $250M in assets in Grand Rapids. Adam led the retail offices while Jeremy led the commercial lending effort. As Adam described it, “I brought in the deposits, and Jeremy lent them out.”
They always knew a business partnership was in the future. Spending day-in and day-out with passionate small business owners was too contagious. A consistent theme emerged as the years went by – companies that invest in people are successful. Businesses that create an environment where servant-hearted employees can thrive and enjoy life is the greatest foundation to take care of others. It was this deeply held belief that led to the formation of JPAL.
Adam and Jeremy believe the home financing process should be consultative, process-driven, and led by passionate people! They spent over a decade leading servant-based men/women and are blessed to continue this mission through JPAL Mortgage.
The Team
Jeremy Prins
MANAGING MEMBER & MORTGAGE LOAN ORIGINATOR
NMLS # 503816
jeremy.prins@jpalmortgage.com
Jeremy Prins is a child of God, husband to a wonderful wife, and father of three amazing children.
Jeremy began his career in banking after graduating from Calvin University. He spent his early years navigating the retail side of banking where he learned the true meaning of service – how to take care of a client from a warm greeting on the way in to a smile to a “thank you” on the way out. After eight years in retail banking, he joined a credit union and spent another eight years as a commercial lender. Serving passionate small business owners was so contagious that he started to dream about operating his own business. Life as a commercial lender was a doctorate in entrepreneurialism. He built amazing relationships with individuals who ran great companies (including his wife, a dynamite retail business owner). Asking genuine questions, setting the right expectations, and following through, led to success as lender and built the foundation for JPAL Mortgage.
Jeremy loves to play guitar and write music. He enjoys it so much that he jokingly refers to it as his "day job" while owning a company is a "side hustle." He also has a passion for men’s league ice hockey, where he’s managed to stay on the same team for 15 years. In his words, “They keep asking me back despite years of mediocrity.”
Jeremy has extensive experience in commercial real estate loans, investment real estate loans, SBA lending, and personal financial management (Financial Peace University leader). He serves on the finance committee for the Land Conservancy of West Michigan because he loves the outdoors and believes God has called us to steward the earth. He also serves on a loan committee for Great Lakes Commercial Finance to stay in touch with the local commercial lending economy.
Adam Leavesley
MANAGING MEMBER & MORTGAGE LOAN ORIGINATOR
NMLS # 425897
adam.leavesley@jpalmortgage.com
Adam was born and raised in Northern Michigan. At a young age, he realized he had a passion for helping others. This led him to Central Michigan University where he got his degree in Family Psychology. More importantly, CMU was where he met his wonderful wife, Shelby. Today they have two beautiful children, Addison and Wyatt. They keep them on their toes! After leaving college, Adam's career began in the human services field but was interrupted by the 2008 financial crisis. While most ran from the financial industry, Adam saw an opportunity to use his love for business and helping others. Over the past 13 years he's built several teams and established the Grand Rapids market for a local credit union. This also spurred his passion to build a business. With a lot of support and a great partner, he launched JPAL Mortgage. His goal is to build the greatest stadium ever for lenders and passionately impact the financial lives of all those he serves.
Adam loves traveling, spending time with family and friends. Visiting family in Northern Michigan is one of his favorite ways to unwind. He also will never turn down an all-inclusive vacation. As an avid sports fan, Adam loves collecting rare sports cards.
Adam has spent the last ten years of his career building dynamic and innovative teams. His passion for developing and leading others was the biggest driver in his desire to build the culture of a company. It is through our passion and belief that we will shape the foundation of what one day will become our home.
Danielle Crilley
MORTGAGE LOAN ORIGINATOR
NMLS #1653148
danielle.crilley@jpalmortgage.com
Danielle is a mortgage professional with almost a decade in the industry as a loan originator in West Michigan. After graduating from Grand Valley State University, she chose a career in mortgage to combine her finance background with a passion for connecting people and building relationships. Her role focuses on guiding clients through the home-buying process, offering confidence and support during what is often a major life transition. She specializes in working with first-time homebuyers and real estate investors.
For investors, Danielle's clients value her personalized consultations, long-term income strategies, and step-by-step guidance. She has managed short term rental properties and can provide insights on management options for short-term and long-term rental investments.
At Grand Valley State, Danielle was a member of the Women's Golf Team. Outside of work, she is still an avid golfer and has a passion for health and wellness. Her favorite time of year is summer, staying active and spending time near Lake Michigan with her significant other and golden retriever. During the winter months, Danielle looks forward to visiting her family in West Florida. She's excited to connect with you!
Samantha Herrema
Office Administrator
samantha.herrema@jpalmortgage.com
Samantha (also known as Sam) is happily married to her husband Mitchell for 10 years and is the proud mom of two adorable littles, ages 7 and 3, who keep life fun and full of energy.
Sam has a natural gift (and genuine love) for all things administrative. Coordinating, organizing, scheduling, if it involves a plan and a checklist, she’s in her element. After serving as a personal assistant at her church and later stepping into a coordinator/administrative role within the children’s ministry department, Sam felt called to take the skills and heart she developed there and bring them to the team at JPAL.
She truly sees her work as a ministry supporting others behind the scenes so they can shine out front. If there’s a way to make someone more successful, more efficient, or more organized, Sam is already three steps ahead with a color-coded system for it.
When she’s not keeping everything (and everyone!) on track at JPAL or at home, you’ll likely find her traveling with her family. Disney tops the list as her happiest place on earth! She also enjoys unwinding with a good cup of coffee, her Kindle in hand, baking with her kids, and hosting cozy movie nights in the home theater complete with lots (and lots) of popcorn.
She’s so grateful to be a part of the JPAL family and promises to work hard, so nothing falls through the cracks on her watch.
Our Mission and Values
Our mission is to glorify God by providing sound home-buying advice and the greatest workplace culture for our team.
Servant-Based: We strive to passionately impact the financial lives of everyone we encounter.
An Entrepreneurial Spirit: We create and foster an entrepreneur's mentality for every team member.
Honesty Wins: We set the right expectations every time. Our intention is deliver for our clients with each and every interaction.
Family Matters: Personal and work families will always be our top priority.
It never stops being fun! The moment it stops being fun, we lose.
Start your mortgage journey now!
We would love to speak with you! Our team is always eager to answer questions. We seek to be advisors, not salespeople. We're happy just to lend a hand.